For sellers

Considering selling?

Listing a home is a different skill set than representing buyers, and where my background in design and marketing comes into play. Let’s talk about the process of putting your home on the market.

 

We’ll meet in person or get on a call to talk about your needs regarding a sale. Are you buying a new house with the proceeds? Where will you live in the interim? Is there a minimum profit you need for a sale to make sense? How long have you been in the house, and how much have you put into it already? Is there anyone else on the title? Are you a trustee? We’ll determine all the baseline facts so we both know everything salient before starting this project together. If we have the luxury and you aren’t in a hurry, we’ll also strategically pick the time that we’ll go on the market based on a variety of factors that we’ll discuss in more detail.

When you feel ready to progress, we’ll sign a listing agreement. Then we’ll consult on what renovations (updating kitchens, bathrooms, flooring, paint, refreshing the garden, etc) will raise the value of the home and get you the best return on your investment. I’ll collect bids for the work we agree on, get your approval, and then manage the projects until they’re complete. We’ll simultaneously be getting inspections done on the home, I’ll be walking you through the necessary seller disclosures, and we’ll be creating your list of seller improvements. This process of creating a packet of materials for buyers – known as the disclosure packet – will help us begin to craft the narrative of this house and the story we’ll tell in marketing.

When the house has been prepped, we’ll arrange photos, make a website, write beautiful copy to tell the story of the home, and then go live on the MLS. I’ll share the home within my network, hold it open on one to two weekends, and facilitate private showings. This period is typically two weeks before we take offers.

We’ll choose a date that makes sense based on interest levels, and accept offers at that time. This is when negotiations happen, which will look different based on the number of offers we receive. We’ll meet to review the offers on this day, and when you choose the one to accept we sign and open escrow. You’re now in contract!

Closing periods are generally 21 days though often faster, and sometimes 30 (and occasionally, but rarely, longer). During this time we’re essentially waiting as documents are signed and funds are gathered in escrow. On closing day, I’ll deliver the keys to the buyer’s agent, funds will be released to your account, and hopefully you’ll be delighted and ready to move on to your next amazing chapter!

My recent listings

Below are a few of my recent sales representing the sellers. I prepped these homes for the market strategically, based on expected yield and current market tastes, from paint colors to bathroom renovations to landscaping and staging. I review my market prep recommendations with my clients, finalize our list of upgrades based on their approval, arrange multiple estimates from my rolodex of top notch tradespeople, review the estimates with my clients, and together select the work we’ll move forward with. I then schedule contractors and oversee each job to completion. This process lets us hit the market with your home absolutely glowing, making buyers fall in love left and right and receiving nothing less than top dollar.

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Contact Details

Ellie Ridge | CA DRE# 02217753

Phone

(510) 860-5683

Email

[email protected]

Address

1758 Solano Ave Berkeley, CA 94707

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